Film Distribution 2019-06-15T20:04:50-07:00

FILM DISTRIBUTION

FILM DISTRIBUTION

Our team will help you get worldwide distribution for your film or television show.

We help you to release your film in the movie theatres for theatrical release and we distribute your content directly to Netflix, Apple TV (iTunes), Google Play, Hulu, and other major digital platforms. Throughout the process, we help you manage your presence and profits on every platform you choose. You may choose to keep 100% of your rights and revenue.

Video on Demand Distribution

Video On Demand distribution is comprised of several categories including Transactional Video On Demand (TVOD), Subscription Video On Demand (SVOD) and Advertising Supported Video On Demand (AVOD). While you are welcome to create your own release strategy, our service is set up to help you maximize your earning potential. We recommend that you release content in following order: Transactional VOD, Subscription VOD, Advertising Supported VOD. The reason for this is simple. If you release content “for free” in a subscription service, will your audience ever actually pay money for it?

In transactional platforms, pricing is based on date completed (new release vs. library) and whether your film is in HD or SD. There are pricing tiers for each platform and you may choose a price within the tier. We recommend that you choose the final prices before your film goes live.

NETFLIX

Netflix is one of the largest providers of streaming television and movie content on the Internet. As of February 2019, Netflix has 139 million subscribers. The company is currently leading over competitors such as Hulu and Amazon Prime Instant Video.

While other streaming services implement a combination of member subscriptions and the sale of advertising space to outside companies, Netflix stands out from the crowd in its approach toward generating revenue. The company does not offer advertising space, nor does it offer differently priced tiers of content to subscribers. Rather, each Netflix customer pays a set monthly fee that allows access to exclusive and non-exclusive TV shows and movies for which the company has purchased licensing from the content owners. Fees collected from subscribers, coupled with the raising of capital, allow Netflix to acquire and maintain licensing agreements for the content the company delivers to its users.

How Netflix Finances Its Content for Licensing

To keep subscribers satisfied with the number of choices available for streaming online, Netflix is constantly negotiating new licensing deals with TV shows, networks and filmmakers. Licensing in the realm of online streaming content is defined as the process of obtaining permission from the owner of a TV show or movie to stream its content through a service such as Netflix. A licensing agreement is established under the terms of a legally binding contract between the content owners and Netflix, and each agreement varies based on the needs of the content owner and Netflix.

A content owner may offer a similar deal on the same TV show to a competing streaming service, such as Hulu or Amazon Prime Video, making the licensing agreement between each company and the owner non-exclusive. Licensing agreements that are not exclusive to a single streaming platform are less expensive to obtain. As competition continues to saturate the streaming television and movie marketplace, content owners and streaming services recognize the importance of exclusive content to viewers. Under an exclusive licensing agreement, content is only available through a single streaming service such as Netflix for a set period or into perpetuity. Exclusive licensing agreements are far more expensive for Netflix than non-exclusive agreements, but they have the potential to bring in a greater number of subscribers over time.

The Cost of the Content Business

Securing licensing agreements with TV networks, filmmakers and other content owners is the greatest expense for Netflix. For example, the company spent nearly $13 billion in 2018 on content licensing and production. It spent $2.37 billion on marketing – the most in the history of the business. The growth of internet-based television has made it more difficult to purchase licensing inexpensively, and the company’s current content licensing budget reflects this truth. In a statement to shareholders, Netflix revealed that its budget for content would exceed $7.5 billion in 2018. It was nearly double that. Chief Content Officer Ted Sarandos made remarks at MoffettNathanson’s Media & Communications Summit 2018, saying that the company has 470 originals scheduled to premiere by the end of the year, bringing the total up to around 1,000. He also estimated that the company will spend 85% of new spending on original shows and movies.

Netflix uses consumer data mining to determine which content viewers pay to see and relies heavily on this information to determine the total cost of each licensing agreement. According to Netflix officials, data is compiled to determine the expected hours of viewing each TV show or movie generates over the course of a licensing agreement – establishing a cost per hour viewed. It compares this metric to similar content arrangements, and it bases final pricing on exclusivity, as well as the time frame of the contract.

Take control of your film’s destiny

We are one of only a few preferred companies from whom major platforms (like Netflix, Apple TV (iTunes), Hulu, Amazon, VuDu, FandangoNow and others) acquire content. In addition to providing access, our services include encoding, quality control and delivery. Pay only for the distribution services you want.

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Netflix

As one of the most popular SVOD platforms in the world, Netflix offers filmmakers an opportunity to get content in front of millions of people.

First our team conducts an internal evaluation of your content to see if it would be a good fit for Netflix. Then if your content gets past our acquisitions team, it will be added to our monthly Netflix pitch.

  • Subscribers stream your film during term
  • You are paid a license fee for the term
  • Separate from Netflix’s DVD deals

Amazon Prime

Available on smart televisions and devices, Amazon Prime offers a way to reach millions of Amazon Video customers.

  • Subscribers stream your film during term
  • You are compensated .06 cents for every 60 minutes viewed
  • Subscription VOD driven by engagement
  • Feature Films, Shorts and TV Episodics

Hulu

A joint venture with The Walt Disney Company and 21st Century Fox, Hulu is a popular destination with millions of subscribers eager to watch TV series and movies online.

First our team conducts an internal evaluation of your content to see if it would be a good fit for Hulu. Then if your content gets past our acquisitions team, it will be added to our monthly Hulu pitch. It is normally 6-8 weeks before we come back with a decision.

  • Subscribers stream your film during term
  • You are paid a license fee for the term
  • Subscription based VOD supported by ads

Apple TV (iTunes)

Available to your audience through millions of Apple devices, Apple TV (iTunes) is a popular destination to access and enjoy premium content. With a clean interface and purchase process, Apple users are just a few clicks away from buying your content.

  • Purchase or 24-hour rental
  • Suggest retail pricing for purchase
  • You can submit as SD or HD
  • Sell both HD and SD versions of your film
  • Pays 70% for purchase and 60% for rental
  • Feature Films, Shorts, and TV Episodics

Amazon AIV

Available on millions of smart televisions and devices, Amazon is one of the most popular marketplaces in the world. Amazon provides customers with an easy way to access premium content.

  • Purchase or 24-hour rental
  • Suggest retail pricing for purchase
  • You can submit as SD or HD
  • Sell both HD and SD versions of your film
  • Pays 50% for purchase and 50% for rental
  • Feature Films, Shorts, and TV Episodics

Google Play

Formerly known as the Android Market, Google Play is the official app store for Android smartphones and tablets. Google makes software applications, music, movies and books available for purchase and download through the store.

  • Purchase or 24-hour rental.
  • Suggest retail pricing for purchase
  • You can submit as SD or HD
  • Sell both HD and SD versions of your film
  • Pays 70% for purchase and 70% for rental
  • Feature Films, Shorts, and TV Episodics

VUDU

Owned by WalMart, VUDU is a transactional platform that allows your audience to rent, buy and watch your film in either standard definition or high definition.

  • Purchase or 24-hour rental
  • Suggest retail pricing for purchase
  • You must submit as HD-only
  • Sell both HD and SD versions of your film
  • Pays 50% for purchase and 50% for rental
  • Distribution for Feature Films only

Sony Playstation Network (PSN)

Originally conceived for the PlayStation video game consoles, Sony PSN now allows your audience to watch films on smartphones, tablets and high-definition televisions.

  • Purchase or 24-hour rental
  • Playstation decides the final price
  • You must submit as HD-only
  • Sell both HD and SD versions of your film
  • pays 60% for D&D or 50% for New Release
  • Feature Films and TV Episodics

Xbox

Powered by Microsoft, thus service allows consumers to rent or buy movies from Microsoft via Xbox consoles, smartphones, tablets and high definition televisions.

  • Purchase or 24-hour rental
  • Xbox decides the final price
  • You must submit as HD-only
  • Pays 60% for purchase and 60% for rental
  • Available for features only

Steam

This service originally focused on providing consumers with a way to buy and rent video games. With a strong customer base, the service now includes a vast selection of feature films.

  • Purchase or 24-hour rental
  • You may suggest retail Pricing
  • You must submit as HD-only
  • Sell both HD and SD versions of your film
  • Pays 70% for purchase and 70% for rental
  • Feature Films and TV Episodics

FandangoNOW

Your audience can now watch films via FandangoNOW. The platform allows your audience to download or stream content from your Smart TV, computer or portable device.

  • You may suggest retail Pricing
  • You must submit as HD-only
  • Sell both HD and SD versions of your film
  • Pays 60% for purchase and for rental
  • Distribution for Feature Films only

TubiTV

As a popular AVOD platform, TubiTV allows your audience to watch free movies and TV shows online in HD on any device.

First our team conducts an internal evaluation of your content to see if it would be a good fit for TubiTV. Then if your content is approved for a pitch by our acquisitions team, it will be added to our monthly TubiTV pitch.

  • Viewers stream your film during term
  • You are paid 50% of the ad revenue
  • AD Supported VOD driven by engagement
  • Feature Films and TV Episodics

Special Placement

There is lots of competition for special placement in popular TVOD platforms. There is no guarantee that your movie will ever get special placement. The way many movie theatres and digital platforms determine which movies are worth acquiring is not totally based on the merit of the movie. It is important to evaluate how much work the filmmaker doing to promote their own film.

Digital Film Marketing

In the past, about 50% of the film marketing budget was spent on TV advertising and the other 50% was spent on online and social. It’s now 75% social and online, and only 25% is committed to TV advertising.

While TV remains a highly impactful movie marketing channel, digital advertising tops TV in some crucial areas of primary importance to movie marketers. Movie trailer commercials advertised on TV have lost marketing audience due to: 1) Audience fragmentation, which increased with the rise of cable programming, 2) DVRs which meant less people were watching commercials, in this case movie trailers, and 3) the popularity of streaming and on demand services.

Digital outlets were significantly more efficient at driving box office revenue than any type of offline media — TV included. For the most impactful marketing mix, the way forward is clear: movie marketers should continue investing in television, but capitalize on digital efficiency by shifting a portion of their TV dollars into digital media. On average, studios that shifted TV spend over to digital spend could see an increase in box office revenue. Further, earned viral activity (specifically Viral Impression Volume – VIV) driven by paid engagements could very well be an early indicator of box office success. Paid social media impacts earned engagements online, driving film-specific Google search activity, and viral film impressions. In other words, social media users who were exposed to studio ads in social media were also likely to share those ads with their friends, and to go to Google to learn more about the films.

Movie Trailers

Mobile content needs content that is shorter than the traditional length of trailers. Social media continues to have a significant impact.

FILM DISTRIBUTION

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Tell us about your film distribution requirements or just say hello. Whether you have a movie in pre-production or filming a TV series or need some inspiration with a new film project, we are here to help you. From concept to creation, let us inspire you.

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